Inbox placement for education emails.

• 01

  New sending domains land in spam for the first 4–6 weeks. Education institutions often set up new domains for admissions campaigns or event invitations. Without warmup, those emails land in spam and the institution never knows. By the time they check, the domain is burned.

• 02

  Education emails often contain links that trigger aggressive spam filters. When your email includes links to application portals, financial aid calculators, or program documentation, spam filters flag it as suspicious. Without proper warmup, those links get your domain blacklisted.

• 03

  Spam complaints spike silently when reply rates drop — by the time you notice, the domain is burned. A sudden drop in reply rates often signals deliverability problems, but most teams don't monitor this closely. By the time the issue is visible, the domain needs weeks of recovery.

• 04

  Multiple admissions reps sharing one domain kills deliverability for the whole team. When 5 reps send from the same domain, the combined volume triggers spam filters. One bad campaign from one rep damages reputation for everyone.

• 05

  There is no visibility into inbox placement across Gmail, Outlook and corporate filters. Your emails might land in the inbox at Gmail but go to spam at Outlook. Without cross-provider testing, you're optimizing for one inbox while ignoring the rest.

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