Free Resource

100 Free WhatsApp Business Message Templates for 2026

Copy-paste templates for sales, e-commerce, SaaS, real estate, recruitment, and customer support. Pre-formatted for Meta approval. No sign-up required.

100+

Free templates

6

Industry categories

Meta

Approval-ready format

INR

India pricing included

01

Copy a template

Browse the categories below and copy any template. Variables like {{1}} are placeholders you will fill in per contact.

02

Submit for Meta approval

Paste the template into SpaceCRM → Settings → WhatsApp Templates. Marketing templates approve in 24–48 hrs; Utility templates in under an hour.

03

Send to your opted-in list

Build your campaign in SpaceCRM's campaign editor, map your contact list columns to template variables, and send.

01

B2B Sales Outreach

Cold and warm outreach templates for B2B sales teams

Demo Invitation

MARKETING

Hi {{1}}, I noticed {{2}} is scaling its outreach. We help teams like yours 3× reply rates with Email + WhatsApp + LinkedIn in one platform. Worth a 20-min demo this week?

[ Book a Demo ][ Learn More ]

Case Study Share

MARKETING

Hi {{1}}, thought you'd find this useful — how {{2}} (similar to your space) increased qualified meetings by 4× using multichannel outreach. Happy to walk through how they did it.

[ View Case Study ]

Follow-Up After No Reply

MARKETING

Hi {{1}}, following up on my earlier message. I know your inbox is busy — if WhatsApp is easier, happy to connect here. Just reply YES and I'll send over the details.

[ Yes, send details ][ Not interested ]

Trial Expiry Nudge

UTILITY

Hi {{1}}, your SpaceCRM free trial ends in {{2}} days. You've set up {{3}} campaigns — don't lose your progress. Upgrade to Pro and keep everything running.

[ Upgrade Now ][ Extend Trial ]

Partner Referral Ask

MARKETING

Hi {{1}}, your clients could be using SpaceCRM to automate their outreach. We offer a 30% recurring commission for every referral. Interested in learning more?

[ Partner Programme Details ]

Re-engagement of Cold Lead

MARKETING

Hi {{1}}, we spoke {{2}} months ago about outreach automation. A lot has changed since then — we now support Email + LinkedIn + WhatsApp in one platform. Worth a quick 10-min catch-up?

[ Book a Call ][ Send Info First ]

02

E-commerce & Retail

Cart abandonment, offers, order updates, and loyalty campaigns

Cart Abandonment

MARKETING

Hi {{1}}, you left {{2}} in your cart 🛒. It's selling fast — here's your exclusive 10% discount to complete your order: {{3}}. Offer valid for 24 hours.

[ Complete Order ]

Back-in-Stock Alert

MARKETING

Good news, {{1}}! {{2}} is back in stock. You were on the waitlist — grab yours before it sells out again: {{3}}

[ Shop Now ]

Order Confirmation

UTILITY

Hi {{1}}, your order #{{2}} has been confirmed! 🎉 We'll send you a tracking link once it ships. Expected delivery: {{3}}. Questions? Reply here anytime.

[ Track Order ]

Shipping Update

UTILITY

Hi {{1}}, your order #{{2}} is on its way! 🚚 Estimated delivery: {{3}}. Track your package: {{4}}

[ Track Shipment ]

Post-Purchase Review Request

UTILITY

Hi {{1}}, how was your experience with {{2}}? Your review helps thousands of shoppers — and it takes just 30 seconds. We appreciate every response!

[ Leave a Review ]

Loyalty Points Reminder

MARKETING

Hi {{1}}, you've earned {{2}} reward points! 🌟 Redeem them before {{3}} for ₹{{4}} off your next order. Don't let them expire.

[ Redeem Now ]

Flash Sale Announcement

MARKETING

⚡ Flash Sale LIVE! {{1}}% off everything — today only until midnight. No code needed. Shop your wishlist now: {{2}}

[ Shop the Sale ]

Diwali Campaign (India)

MARKETING

Diwali की हार्दिक शुभकामनाएं! 🪔✨ इस Diwali हम आपको दे रहे हैं {{1}}% की छूट — सिर्फ आज रात तक। अभी खरीदें और बचाएं!

[ अभी Shop करें ][ Offers देखें ]

03

SaaS & Software

Onboarding, upgrade nudges, and product announcement templates

Welcome Onboarding

UTILITY

Welcome to {{1}}, {{2}}! 🎉 You're all set. Here's your quick-start guide to get your first campaign live in under 10 minutes: {{3}}. Reply here if you have any questions.

[ View Quick-Start Guide ]

Feature Announcement

MARKETING

Hi {{1}}, we just launched {{2}} — the most-requested feature of 2026. Here's a 2-minute walkthrough showing exactly how to use it: {{3}}

[ Watch Walkthrough ]

Usage Milestone

UTILITY

Hi {{1}}, you've sent {{2}} campaigns on {{3}} 🚀. You're getting serious — our Pro plan removes all limits and unlocks LinkedIn + WhatsApp automation. See what you're missing:

[ Upgrade to Pro ]

Renewal Reminder

UTILITY

Hi {{1}}, your {{2}} subscription renews on {{3}}. Nothing changes — your campaigns and contacts stay exactly as they are. Questions about your plan? Reply here.

[ Manage Subscription ]

Webinar Invitation

MARKETING

Hi {{1}}, joining us live on {{2}} for our free workshop: '{{3}}'? 45 minutes. Real playbooks. Q&A at the end. Seats are limited — save yours now.

[ Register Free ]

04

Real Estate

Property inquiry follow-ups, viewing reminders, and new listing alerts

New Listing Alert

MARKETING

Hi {{1}}, a new property matching your requirements is available in {{2}}. {{3}} BHK | ₹{{4}} | {{5}}. Want to schedule a viewing this week?

[ Book a Viewing ][ See More Details ]

Site Visit Reminder

UTILITY

Hi {{1}}, a reminder about your site visit tomorrow at {{2}} for {{3}}. Address: {{4}}. Reply CONFIRM or RESCHEDULE.

[ Confirm ][ Reschedule ]

Price Drop Alert

MARKETING

Hi {{1}}, the property you were interested in ({{2}}) just had a price revision — from ₹{{3}} to ₹{{4}}. This is a {{5}}% reduction. Still interested?

[ Yes, I'm Interested ][ Schedule Call ]

Home Loan Pre-Approval

MARKETING

Hi {{1}}, based on your profile, you may be eligible for a home loan up to ₹{{2}} at {{3}}% interest. Would you like a free consultation to check your eligibility?

[ Check Eligibility ]

05

Customer Support

Support acknowledgement, resolution, and CSAT survey templates

Support Ticket Acknowledgement

UTILITY

Hi {{1}}, we've received your support request (#{{2}}) and a team member will respond within {{3}} hours. You can track your ticket here: {{4}}

[ Track Ticket ]

Issue Resolved

UTILITY

Hi {{1}}, your issue (#{{2}}) has been resolved. Here's a summary of what we did: {{3}}. If the issue recurs or you have questions, reply here.

[ Rate this Resolution ]

CSAT Survey

UTILITY

Hi {{1}}, how would you rate your recent experience with {{2}} support? Your feedback directly shapes how we improve. It takes 10 seconds.

[ 😊 Great ][ 😐 OK ][ 😞 Poor ]

Proactive Outage Notice

UTILITY

Hi {{1}}, we're aware of a service disruption affecting {{2}}. Our team is working on it now. Expected resolution: {{3}}. We'll send an update when it's resolved.

[ View Status Page ]

06

Recruitment

Candidate outreach, interview reminders, and offer notifications

Initial Candidate Outreach

MARKETING

Hi {{1}}, I came across your profile and thought you'd be a great fit for a {{2}} role at {{3}}. It's a {{4}} position. Would you be open to a quick 15-min call this week?

[ Yes, I'm Interested ][ Not Right Now ]

Interview Reminder

UTILITY

Hi {{1}}, a reminder about your interview tomorrow at {{2}} with {{3}} for the {{4}} role. Video link: {{5}}. Let us know if you need to reschedule.

[ Confirm Attendance ][ Reschedule ]

Offer Letter Notification

UTILITY

Hi {{1}}, congratulations! 🎉 We're delighted to offer you the {{2}} position at {{3}}. Your offer letter has been sent to {{4}}. Please review and respond by {{5}}.

[ View Offer Letter ]

Frequently Asked Questions

Are these WhatsApp templates free to use?

Yes — all templates on this page are free to copy and use. You will need a WhatsApp Business API account to send them at scale. SpaceCRM offers a free tier with up to 500 contacts.

How do I get my WhatsApp template approved by Meta?

Submit your template through your WhatsApp Business Solution Provider (BSP). SpaceCRM is an official BSP — submit directly in the platform. Marketing templates are usually approved within 24–48 hours. Utility templates often approve within an hour. Tips: use plain language, include an opt-out option, avoid all-caps or excessive punctuation.

What do {{1}}, {{2}} mean in these templates?

These are dynamic variables (Meta's format) that your platform fills in per contact — name, company, order number, etc. When you upload a contact list in SpaceCRM, you map columns to variables and the platform personalises each message automatically.

Can I use WhatsApp templates in India with Hindi text?

Yes. Meta approves templates in all languages including Hindi, Tamil, Telugu, Marathi, Bengali, and other Indian regional languages. SpaceCRM's AI assistant can generate template drafts in 12 Indian languages. Some templates on this page include Hindi examples (the Diwali template).

What is the difference between MARKETING and UTILITY templates?

MARKETING templates promote products, services, or offers. UTILITY templates relate to an ongoing transaction (order updates, appointment reminders, account notifications). Utility templates are approved faster, have lower Meta conversation fees, and can be sent outside the 24-hour conversation window. Use UTILITY for transactional messages and MARKETING for promotional campaigns.

How much does it cost to send WhatsApp messages in India?

Meta charges per conversation (not per message). As of 2026, the India rate is approximately ₹0.58 per marketing conversation and ₹0.14 per utility conversation. SpaceCRM's Pro plan at ₹2,499/month covers platform access; Meta's fees are billed separately based on actual conversations initiated.

How many WhatsApp templates can I create?

Meta allows up to 250 approved templates per WhatsApp Business Account (WABA). Most businesses use 10–30 active templates. There is no limit on how many times you use each template in campaigns.

Do recipients need to have my number saved to receive template messages?

No — with the WhatsApp Business API, you can send approved templates to opted-in contacts even if they have not saved your number. The official business name and verified badge appear in the conversation so recipients know it is a legitimate business message.

Ready to send your first WhatsApp campaign?

SpaceCRM is an official WhatsApp Business Solution Provider. Connect your WABA account, import your opt-in list, and send your first broadcast in under 30 minutes.