Free Resource
100 Free WhatsApp Business Message Templates for 2026
Copy-paste templates for sales, e-commerce, SaaS, real estate, recruitment, and customer support. Pre-formatted for Meta approval. No sign-up required.
100+
Free templates
6
Industry categories
Meta
Approval-ready format
INR
India pricing included
01
Copy a template
Browse the categories below and copy any template. Variables like {{1}} are placeholders you will fill in per contact.
02
Submit for Meta approval
Paste the template into SpaceCRM → Settings → WhatsApp Templates. Marketing templates approve in 24–48 hrs; Utility templates in under an hour.
03
Send to your opted-in list
Build your campaign in SpaceCRM's campaign editor, map your contact list columns to template variables, and send.
01
B2B Sales Outreach
Cold and warm outreach templates for B2B sales teams
Demo Invitation
MARKETINGHi {{1}}, I noticed {{2}} is scaling its outreach. We help teams like yours 3× reply rates with Email + WhatsApp + LinkedIn in one platform. Worth a 20-min demo this week?
Case Study Share
MARKETINGHi {{1}}, thought you'd find this useful — how {{2}} (similar to your space) increased qualified meetings by 4× using multichannel outreach. Happy to walk through how they did it.
Follow-Up After No Reply
MARKETINGHi {{1}}, following up on my earlier message. I know your inbox is busy — if WhatsApp is easier, happy to connect here. Just reply YES and I'll send over the details.
Trial Expiry Nudge
UTILITYHi {{1}}, your SpaceCRM free trial ends in {{2}} days. You've set up {{3}} campaigns — don't lose your progress. Upgrade to Pro and keep everything running.
Partner Referral Ask
MARKETINGHi {{1}}, your clients could be using SpaceCRM to automate their outreach. We offer a 30% recurring commission for every referral. Interested in learning more?
Re-engagement of Cold Lead
MARKETINGHi {{1}}, we spoke {{2}} months ago about outreach automation. A lot has changed since then — we now support Email + LinkedIn + WhatsApp in one platform. Worth a quick 10-min catch-up?
02
E-commerce & Retail
Cart abandonment, offers, order updates, and loyalty campaigns
Cart Abandonment
MARKETINGHi {{1}}, you left {{2}} in your cart 🛒. It's selling fast — here's your exclusive 10% discount to complete your order: {{3}}. Offer valid for 24 hours.
Back-in-Stock Alert
MARKETINGGood news, {{1}}! {{2}} is back in stock. You were on the waitlist — grab yours before it sells out again: {{3}}
Order Confirmation
UTILITYHi {{1}}, your order #{{2}} has been confirmed! 🎉 We'll send you a tracking link once it ships. Expected delivery: {{3}}. Questions? Reply here anytime.
Shipping Update
UTILITYHi {{1}}, your order #{{2}} is on its way! 🚚 Estimated delivery: {{3}}. Track your package: {{4}}
Post-Purchase Review Request
UTILITYHi {{1}}, how was your experience with {{2}}? Your review helps thousands of shoppers — and it takes just 30 seconds. We appreciate every response!
Loyalty Points Reminder
MARKETINGHi {{1}}, you've earned {{2}} reward points! 🌟 Redeem them before {{3}} for ₹{{4}} off your next order. Don't let them expire.
Flash Sale Announcement
MARKETING⚡ Flash Sale LIVE! {{1}}% off everything — today only until midnight. No code needed. Shop your wishlist now: {{2}}
Diwali Campaign (India)
MARKETINGDiwali की हार्दिक शुभकामनाएं! 🪔✨ इस Diwali हम आपको दे रहे हैं {{1}}% की छूट — सिर्फ आज रात तक। अभी खरीदें और बचाएं!
03
SaaS & Software
Onboarding, upgrade nudges, and product announcement templates
Welcome Onboarding
UTILITYWelcome to {{1}}, {{2}}! 🎉 You're all set. Here's your quick-start guide to get your first campaign live in under 10 minutes: {{3}}. Reply here if you have any questions.
Feature Announcement
MARKETINGHi {{1}}, we just launched {{2}} — the most-requested feature of 2026. Here's a 2-minute walkthrough showing exactly how to use it: {{3}}
Usage Milestone
UTILITYHi {{1}}, you've sent {{2}} campaigns on {{3}} 🚀. You're getting serious — our Pro plan removes all limits and unlocks LinkedIn + WhatsApp automation. See what you're missing:
Renewal Reminder
UTILITYHi {{1}}, your {{2}} subscription renews on {{3}}. Nothing changes — your campaigns and contacts stay exactly as they are. Questions about your plan? Reply here.
Webinar Invitation
MARKETINGHi {{1}}, joining us live on {{2}} for our free workshop: '{{3}}'? 45 minutes. Real playbooks. Q&A at the end. Seats are limited — save yours now.
04
Real Estate
Property inquiry follow-ups, viewing reminders, and new listing alerts
New Listing Alert
MARKETINGHi {{1}}, a new property matching your requirements is available in {{2}}. {{3}} BHK | ₹{{4}} | {{5}}. Want to schedule a viewing this week?
Site Visit Reminder
UTILITYHi {{1}}, a reminder about your site visit tomorrow at {{2}} for {{3}}. Address: {{4}}. Reply CONFIRM or RESCHEDULE.
Price Drop Alert
MARKETINGHi {{1}}, the property you were interested in ({{2}}) just had a price revision — from ₹{{3}} to ₹{{4}}. This is a {{5}}% reduction. Still interested?
Home Loan Pre-Approval
MARKETINGHi {{1}}, based on your profile, you may be eligible for a home loan up to ₹{{2}} at {{3}}% interest. Would you like a free consultation to check your eligibility?
05
Customer Support
Support acknowledgement, resolution, and CSAT survey templates
Support Ticket Acknowledgement
UTILITYHi {{1}}, we've received your support request (#{{2}}) and a team member will respond within {{3}} hours. You can track your ticket here: {{4}}
Issue Resolved
UTILITYHi {{1}}, your issue (#{{2}}) has been resolved. Here's a summary of what we did: {{3}}. If the issue recurs or you have questions, reply here.
CSAT Survey
UTILITYHi {{1}}, how would you rate your recent experience with {{2}} support? Your feedback directly shapes how we improve. It takes 10 seconds.
Proactive Outage Notice
UTILITYHi {{1}}, we're aware of a service disruption affecting {{2}}. Our team is working on it now. Expected resolution: {{3}}. We'll send an update when it's resolved.
06
Recruitment
Candidate outreach, interview reminders, and offer notifications
Initial Candidate Outreach
MARKETINGHi {{1}}, I came across your profile and thought you'd be a great fit for a {{2}} role at {{3}}. It's a {{4}} position. Would you be open to a quick 15-min call this week?
Interview Reminder
UTILITYHi {{1}}, a reminder about your interview tomorrow at {{2}} with {{3}} for the {{4}} role. Video link: {{5}}. Let us know if you need to reschedule.
Offer Letter Notification
UTILITYHi {{1}}, congratulations! 🎉 We're delighted to offer you the {{2}} position at {{3}}. Your offer letter has been sent to {{4}}. Please review and respond by {{5}}.
Frequently Asked Questions
Are these WhatsApp templates free to use?
Yes — all templates on this page are free to copy and use. You will need a WhatsApp Business API account to send them at scale. SpaceCRM offers a free tier with up to 500 contacts.
How do I get my WhatsApp template approved by Meta?
Submit your template through your WhatsApp Business Solution Provider (BSP). SpaceCRM is an official BSP — submit directly in the platform. Marketing templates are usually approved within 24–48 hours. Utility templates often approve within an hour. Tips: use plain language, include an opt-out option, avoid all-caps or excessive punctuation.
What do {{1}}, {{2}} mean in these templates?
These are dynamic variables (Meta's format) that your platform fills in per contact — name, company, order number, etc. When you upload a contact list in SpaceCRM, you map columns to variables and the platform personalises each message automatically.
Can I use WhatsApp templates in India with Hindi text?
Yes. Meta approves templates in all languages including Hindi, Tamil, Telugu, Marathi, Bengali, and other Indian regional languages. SpaceCRM's AI assistant can generate template drafts in 12 Indian languages. Some templates on this page include Hindi examples (the Diwali template).
What is the difference between MARKETING and UTILITY templates?
MARKETING templates promote products, services, or offers. UTILITY templates relate to an ongoing transaction (order updates, appointment reminders, account notifications). Utility templates are approved faster, have lower Meta conversation fees, and can be sent outside the 24-hour conversation window. Use UTILITY for transactional messages and MARKETING for promotional campaigns.
How much does it cost to send WhatsApp messages in India?
Meta charges per conversation (not per message). As of 2026, the India rate is approximately ₹0.58 per marketing conversation and ₹0.14 per utility conversation. SpaceCRM's Pro plan at ₹2,499/month covers platform access; Meta's fees are billed separately based on actual conversations initiated.
How many WhatsApp templates can I create?
Meta allows up to 250 approved templates per WhatsApp Business Account (WABA). Most businesses use 10–30 active templates. There is no limit on how many times you use each template in campaigns.
Do recipients need to have my number saved to receive template messages?
No — with the WhatsApp Business API, you can send approved templates to opted-in contacts even if they have not saved your number. The official business name and verified badge appear in the conversation so recipients know it is a legitimate business message.
Related WhatsApp Guides
Ready to send your first WhatsApp campaign?
SpaceCRM is an official WhatsApp Business Solution Provider. Connect your WABA account, import your opt-in list, and send your first broadcast in under 30 minutes.