Space CRM / Blog
WhatsApp Business Marketing: How to Run Campaigns That Convert
A practical guide to WhatsApp broadcast campaigns, automated replies, and using the WhatsApp Business API for high-engagement marketing.
Why WhatsApp outperforms every other marketing channel
WhatsApp messages have a 98% open rate compared to 20-25% for email. Messages are read within 3 minutes on average.
The WhatsApp Business API is required for broadcast campaigns and automation at scale. SpaceCRM connects directly to the official Meta API.
Getting template messages approved
WhatsApp requires all outbound templates to be pre-approved by Meta. Write in plain language, avoid excessive sales language, and always include an opt-out option.
Transactional and utility templates are approved fastest — typically within 24-48 hours.
Building a WhatsApp campaign funnel
Start with an opt-in mechanism — landing page, website widget, or QR code. Quality opt-in lists always outperform purchased contacts.
Structure campaigns as 3 steps: announcement, follow-up with social proof, and final CTA with urgency. Use rich media and buttons to increase engagement.