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WhatsApp Bulk Messaging: WhatsApp Bulk Messaging: Send Campaigns at Scale Legally
WhatsApp bulk messaging guide for businesses. Template approval, opt-in requirements, and campaign setup that complies with WhatsApp's policies.
Template approval is mandatory
WhatsApp Business API requires pre-approved templates for any message sent to users who haven't messaged you first. Approval takes 24-48 hours and templates must follow WhatsApp's content guidelines.
Templates with variables like {{1}} and {{2}} allow personalisation while staying compliant. SpaceCRM manages the approval process and tracks template status.
Opt-in requirements
You can only message users who have explicitly opted in to receive WhatsApp messages from your business. Opt-in can happen via website forms, checkout flows, or previous conversations.
Store opt-in records with timestamps. WhatsApp audits businesses periodically, and you need proof of consent for every contact in your broadcast list.
WhatsApp vs email for campaign performance
WhatsApp messages have 90%+ open rates compared to 20-30% for email. The trade-off is stricter compliance requirements and limited message types. Use WhatsApp for time-sensitive offers and urgent updates.
SpaceCRM coordinates WhatsApp campaigns with email and LinkedIn sequences. Send the same message across all three channels and track engagement in one dashboard.