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WhatsApp marketing that realtors actually use.

Share listings, schedule viewings and follow up with buyers on their preferred channel — without leaving your CRM.

Channels

Email + LinkedIn + WhatsApp

Starting price

$29 / month

Free tier

Up to 500 contacts

Teams

10,000+ using SpaceCRM

Start freeSee pricing

WhatsApp is the preferred communication channel for international buyers and increasingly for US buyers under 45. Property inquiries, open-house RSVPs, and listing updates all happen faster on WhatsApp — but most agents use personal WhatsApp instead of the Business API. SpaceCRM's native WhatsApp integration handles template approval, consent tracking, and two-way conversations from the same platform you use for email and LinkedIn.

Why real estate teams struggle with whatsapp marketing

  • 01

    Buyers prefer WhatsApp for property inquiries but agents rarely respond in time. International buyers and younger buyers expect WhatsApp responses within minutes. When an agent is showing properties, WhatsApp messages sit unread for hours. By the time they respond, the buyer has moved on.

  • 02

    Email open rates on listing announcements are below 20%. Most listing announcement emails go to the promotions tab or spam. Buyers don't check email for property updates — they check WhatsApp. The channel mismatch means your best listings get ignored.

  • 03

    Open-house reminders via SMS get lost in carrier filtering. SMS deliverability has declined sharply due to carrier filtering and A2P 10DLC registration requirements. Reminders that never arrive mean empty open houses and wasted marketing spend.

  • 04

    Most WhatsApp tools are not built for real estate workflows. Consumer WhatsApp tools focus on broadcast volume, not compliance. Real estate teams need opt-in tracking, listing-specific templates, and integration with their CRM — none of which consumer tools provide.

  • 05

    There is no way to send listing broadcasts from inside the same CRM that holds the deal. Switching between WhatsApp Web and the CRM to log conversations is a waste of time. Context is lost, and the team has no unified view of the buyer's communication history.

How SpaceCRM solves it

01

Native WhatsApp Business API integration with Twilio, 360dialog and Wati. SpaceCRM connects to the official WhatsApp Business API through certified partners. No grey routes, no risk of account bans, full compliance with Meta's policies.

02

Listing broadcast campaigns with property details, photos and virtual-tour links. Send new listings to opted-in buyers with photos, floor plans, and virtual tour links. Each broadcast is tracked for delivery, reads, and replies.

03

Two-way conversations inside the unified inbox — no separate WhatsApp tab. All WhatsApp conversations appear alongside email and LinkedIn replies in the unified inbox. Agents respond from the same interface they use for every other channel.

04

Open-house RSVP and reminder sequences with read receipts. Build a sequence that sends a WhatsApp invitation 7 days before the open house, a reminder 1 day before, and a 'still on?' check 2 hours before. Replies are routed to the listing agent.

05

Compliance with WhatsApp Commerce and 24-hour window policies. SpaceCRM enforces the 24-hour customer service window, tracks opt-in consent, and manages opt-out requests automatically. No compliance gaps, no manual tracking.

SpaceCRM vs the alternatives

FeatureSpaceCRMLemlist — Which Outreach Platform Is Right for You?
Email outreachBuilt-inBuilt-in
LinkedIn automationBuilt-inAdd-on or limited
WhatsApp Business APIBuilt-inAdd-on or third-party
Unified inboxAll 3 channelsEmail only
AI copy assistantAll channelsEmail only
Inbox warmupBuilt-inAdd-on
Free tier500 contactsTrial only
Pricing starts at$29/user/month$59–$99/user/month

Read the full head-to-head: SpaceCRM vs Lemlist — Which Outreach Platform Is Right for You?.

Customer story

Luxury brokerage in Miami

38% open-house RSVP rate and 12 direct listing inquiries from a single WhatsApp broadcast

“We sent a listing broadcast over WhatsApp and got 38% RSVP rate. Email would have given us 15%. We will never run an open house without WhatsApp again.”

People Also Ask

Yes. SpaceCRM integrates with the official WhatsApp Business API via Twilio, 360dialog and Wati. You never send through grey-route providers.

Yes. Listing broadcasts can include property details, photos and virtual-tour links. Each contact must have opted in, and the system tracks consent and unsubscribes automatically.

Build a sequence that sends a WhatsApp invitation 7 days before the open house, a reminder 1 day before, and a 'still on?' check 2 hours before. Replies are routed to the listing agent.

WhatsApp is widely used by international buyers and increasingly by US buyers under 45. For most brokerages it complements SMS and email — it does not replace them.

Ready to launch

Start running whatsapp marketing for real estate today.

Free for up to 500 contacts. No credit card required. Pro plans start at $29/user/month.

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